The Michael Cera ad for CeraVe is genuinely hilarious and a breath of fresh air in a sea of Super Bowl ads that rely on nostalgia. It’s a brilliant stroke of marketing and X (formerly known as Twitter) users are already singing its praises. Marketing guru Jack Appleby took to the platform to share just how effective the advertisement is, writing, “[I]t’s legitimately a funny commercial […] plays on the TikTok gag […] still focused on the product!” Appleby ultimately labeled the CeraVe ad as one of the best advertisements from this year’s game.
“Cerave with Michael Cera is a perfect commercial. that is how advertising works?” questioned @Danny_Heifetz. “I know they’ve been hyping it all week but that Michael Cera CeraVe ad was genius,” wrote @emzanotti. In what’s proven to be a chaotic Super Bowl, Cera’s ad is uniting marketer and stan Twitter in a unique way. While it remains to be seen if CeraVe continues to use Cera to boost their product, we’re just glad that the “This Is the End” actor got a chance to talk about his cream… on national television.
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